About Course
Develop commercial management skills for stronger dairy business performance. Learn to set sales budgets, targets and regional business priorities. Strengthen dealer and distributor management through systematic channel strategies. Understand contracts, tenders, credit and collections to improve commercial discipline. Analyse rural cost-to-serve and customer economics for profitable growth. Build market maps, identify business opportunities and manage product portfolios effectively. Design trade schemes and incentives aligned with business objectives. Connect budgets, channels and territories to drive sustainable regional growth.
Course Content
BUDGETING & SALES TARGET SETTING
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PRE-READ: BUDGETING & SALES TARGET SETTING
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BUDGETING & SALES TARGET SETTING
09:22 -
QUIZ – BUDGETING & SALES TARGET SETTING
CHANNEL PARTNER MANAGEMENT
CONTRACT AND TENDER MANAGEMENT
COST TO SERVE ANALYSIS IN RURAL MARKETS
CREDIT AND COLLECTIONS MANAGEMENT
INDIA’S PRODUCT TO SERVICE SHIFT & INDUSTRY LANDSCAPE
MARKET MAP AND BUSINESS DEVELOPMENT
PRODUCT PORTFOLIO AND CATEGORY MANAGEMENT
TRADE SCHEME AND INCENTIVE DESIGN
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