Sales

What Will You Learn?

• Use consultative selling approaches for technical dairy products and move from product pitching to customer problem solving.
• Understand customer buying decision factors and adapt the sales approach to farmer and channel needs.
• Analyse competitive positioning and market intelligence to strengthen market decisions.
• Use CRM and sales data for fact-driven decision making.
• Apply cross-selling and upselling approaches across dairy inputs.
• Build and manage a sales funnel with disciplined follow-up.
• Justify pricing through value, economics and customer outcomes rather than price alone.
• Plan and execute regional marketing activities more effectively.
• Develop frontline farmer pitches and rural sales strategies suited to field realities.
• Forecast sales and demand using structured market and pipeline information.
• Plan territories and segment customers for better resource allocation and coverage.
• Apply value-based selling and explain ROI to farmers in agri-sales situations.