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Capacity Building Intermediate

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About Course

This course covers essential business and marketing concepts to help you build a strong foundation.

You will learn Organizational Behavior, Marketing Mix, and Customer Segmentation through simple explanations, bilingual videos (Hindi & English), and practical notes.

Perfect for students, beginners, and business owners.

What Will You Learn?

  • Understand advanced dairy management practices for improving productivity and profitability
  • Master rumen function and optimize digestion for better milk output
  • Learn the role of water, feed quality, and nutrition in dairy performance
  • Analyze Body Condition Score (BCS) for maintaining herd health
  • Understand modern milking machine technology and animal welfare
  • Apply customer segmentation strategies for dairy business growth
  • Learn marketing mix (4Ps & 7Ps) and sales funnel for better market reach
  • Develop practical skills to improve farm efficiency and decision-making

Course Content

Marketing Mix
Learn how businesses plan and promote products using structured marketing strategies.

  • मार्केटिंग मिक्स क्या है?
    08:07
  • What is Marketing Mix?
    07:12

Customer Segmentation
Understand how businesses divide customers into groups for better targeting.

Lead Funnel
Learn how potential customers move from awareness to purchase.

Feed Quality
Learn how feed quality affects animal health, milk production, and overall dairy performance.

Body Conditioning Score
Understand how to evaluate animal health and nutrition using body condition scoring.

Importance of Water
Learn why water is essential for animal health and milk production.

How Rumen Works
Understand the digestion process in cattle and the role of the rumen.

Milking Machine
Learn how milking machines improve efficiency and hygiene in dairy farming.

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